Consumer website for Abertay University

Abertay University employed me to do a root and branch redesign of their flagship consumer website. This was a six-month project leading to a fully developed responsive website design.

My role as UX and interface design was in research into and a re-evaluation of the needs and wants of the target communities. In tandem with traditional research methods such as workshops and user tracking sessions, we did extensive qual and quant processes online. The main target groups (national/international prospective students and current students) were more able to trust and engage with social media content above other traditional engagement channels.

The key challenge with the site was to maintain an authentic voice that not only provided necessary information, but also spoke naturally to the target demographics. We began a programme of collecting authentic content by inviting students to tell their own stories

The site has since been redesigned.